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Home » Directories » RVIA Membership Directory

Communications and Marketing

Contacts: James Ashurst, Vice President of Communications and Marketing; ext. 310
Dana DelVecchio, Communications and Marketing Specialist ext. 345
Telephone: (703) 620-6003
Members Only (800) 336-0154

Marketing Department

Contacts: Kevin Broom, Director of Media Relations, ext. 304
Karen Redfern, Senior Director, Marketing Communications ext. 347
Greg Johnson, Marketing and Social Media Specialist ext. 332
Courtney Robey, Marketing Communications Manager ext. 306
Frydon Yaqub, Public Relations & Advertising Administrative Assistant ext. 309
Functions:
  1. Industry public relations and market expansion programs
  2. National consumer media, trade media and analyst relations, monitoring and analysis
  3. Industry media spokespersons
  4. Industry news and information on the RVIA website — www.rvia.org
  5. RV owner surveys
  6. RV retail show promotional support
  7. Audiovisual productions
  8. Press room operation at National RV Trade Show
  9. Joint PR programs with government agencies, corporations and industry groups
  10. National outreach program to tourism industry officials
  11. Photo/Video library
  12. Distinguished Achievement in RV Journalism Award and Spirit of Go RVing Award
Liaison:
RVIA Public Relations Committee
US Travel Association Communications Committee
AARP
Public Relations Society of America
American Society of Association Executives
Radio and TV News Directors Association
Harris Interactive
PKF Consulting

Communications Department

Contacts: Bill Baker, Sr. Director of Communications and Publications, ext. 331
Telephone: (703) 620-6003
Members Only (800) 336-0154
Functions:
  1. RVIA Today and RVIA Today Express newsletters
  2. RVIA website — www.rvia.org
  3. Members, trade media, industry groups and automotive industry communications
  4. Media Buzz e-newsletter
  5. Association publication advertising
  6. Outlook program at the National RV Trade Show
  7. Event photography
  8. RVIA member publications production and distribution
  9. RV finance industry's Annual Survey of Lenders' Experiences
  10. Communications with financial services industry
  11. Annual Meeting and Committee Week awards programs
Liaison:
RVIA Awards Committee
RVIA Financial Services Committee
Canadian Coalition Committee
Committee on Excellence
Robert Hitlin Research Associates

Advertising Department

Contacts: Karen Redfern, Sr. Director of Marketing Communications, ext. 347
Greg Johnson, Marketing and Social Media Specialist ext. 332
Courtney Robey, Marketing Communications Manager ext. 306
Telephone: (703) 620-6003
Members Only (800) 336-0154
Functions:
  1. Go RVing national advertising campaign
  2. Consumer, industry and media areas of the Go RVing website — GoRVing.com
  3. Go RVing consumer leads program
  4. Social media (Facebook, Twitter, blogs)
  5. Consumer information video
  6. Voluntary fundraising campaign — "Go the Extra Mile"
  7. Communications planning and ad effectiveness research
  8. Go RVing booth at National RV Trade Show
  9. Go RVing consumer surveys
Supervision:
The Richards Group
(Advertising Agency)
8750 North Central Expressway
Suite 1200
Dallas, TX 75231
(214) 891-5700

Jim McGhee, Principal
Chad Strohl, Sr. Brand Management
Brian Loftus, Brand Management
John Baker, Sr. Brand Planning
Michelle Barlow, Brand Management

Liaison:
Go RVing Coalition
Harris Interactive
Pantheon Software (website hosting)
The Pewett Company (consumer fulfillment)

 

Other Content in this Section
Introduction
Vision & Mission Statement
RVIA Membership Categories
Association Calendar of Events
RVIA Awards
Distinguished Service to the RV Industry
Special Award
RV Automotive Achievement Award
Distinguished Achievement in RV Standards
National Education Service Award
National Legislative Award
David J. Humphreys RV Industry Unity Award
Spirit of America Award
National Service Award
Distinguished Achievement in RV Journalism Award
National Scholastic Award
RVIA HQ Hotline
Office of the President
Administrative Division
Government Affairs Division
Trade Shows & Events Department
Communications and Marketing
Standards and Education Division
RVIA Quick Staff Reference
RVIA Information
Board of Directors/Committees
Manufacturers
Recreational Park Trailers
Suppliers
Finance Firms
Associates
Manufacturer's Representatives
Buyer's Guide

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