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RV Industry: Numbers To Know
140
Billion Dollars
The RVs Move America Economic Impact Study revealed the RV industry has an overall annual economic impact to the US economy of $140 billion.
32
Median Age of a New Buyer
A new generation of RV owner. The RV Industry Association's latest research into new RV buyers showed the median age has dropped to just 32 years old!
2 in 5
Want to Work Remote in an RV
Best of both worlds! 39% of new RV buyers purchased their RV because they wanted a place to stay and explore the outdoors while still having access to their work.
Go RVing RV Owner Demographic Profile
The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.
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Vacation Cost Comparison Study
A new study conducted by an outside, independent firm has found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership. According to the study, commissioned by Go RVing and the RV Industry Association, CBRE Hotels Advisory Group found there are average cost savings of up to 60% for a four-person travel party, while a two-person travel party saves up to an average of 46%, depending on factors such as the type of RV and type of vacation.
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The RV Path to Purchase Journey
From demographics to sources of research to reasons for travel, the profile of prospective and current RV owners is constantly evolving. Go RVing partnered with Ipsos, the global leader in market research, to develop a comprehensive look at the buying process customers go through for their first-time and repeat purchases. Told through an easy-to-follow story about Dan and Rachel, a recently married couple in their late 20s, RV Industry Association members can use these critical insights on what elements of the journey are most impactful to furthering RV enthusiasm and some key recommendation on how companies can enhance the purchase experience and create greater brand loyalty.
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