28 Million Americans Plan To Go RVing This Spring

The latest RV Industry Association Spring Travel Intentions Survey reveals key insights into RV travel and leisure travel trends, favorite destinations, and motivations behind their spring plans. The respondents reflect a diverse representation of the U.S. with key demographics including age, gender, ethnicity, and income level. The survey aims to provide an understanding of and opportunities surrounding how leisure travelers (those defined as U.S. residents having taken a leisure trip in the past 12 months) will travel this spring and if they intend to use an RV.

An estimated 14.7 million Americans plan to travel by RV specifically for spring break, with two-thirds of RV owners hitting the road or opting to rent an RV. Over the entire season, 28.2 million Americans intend to take an RV trip, signaling a strong start to the travel year.

Where are they going?

RV travelers are setting their sights on destinations within a 7-to-15-hour drive from home. Beaches and coastal areas lead the list, with the Florida Keys ranking as a top pick. National parks such as the Grand Canyon and Yellowstone remain perennial favorites, followed closely by lakes, mountain retreats, and major cities like Las Vegas and Miami, which offer cultural attractions and vibrant entertainment.

Who’s traveling?

Spring travel is on the rise, with 59% of the U.S. population planning a trip. Gen Z (71%) and RVers (72%) show the highest enthusiasm, with Millennials (65%) and Gen X (60%) close behind. Looking ahead, 72 million Americans plan to take an RV trip in the next 12 months, with Millennials (36%) and Gen Z (25%) leading the way. Additionally, over a quarter of all leisure travelers this year will consider renting or purchasing an RV.

What are their travel motivations?

RVers and leisure travelers alike cite several key reasons for hitting the road this spring: better weather, less crowded destinations, the desire to escape the busyness of life, and the appeal of off-season travel savings. These factors are driving increased interest in RV travel, contributing to a steady rise in online research and trip planning.

With more Americans turning to RVing for their spring and year-round travel plans, the outlook remains strong for RV manufacturers, campgrounds, and suppliers. National and state parks, along with private campgrounds, continue to see growing interest, reinforcing the importance of expanding infrastructure and services to accommodate demand.

As travelers seek flexibility and outdoor experiences, RVing has cemented itself as a cornerstone of the modern American vacation.

Commissioned by the RV Industry Association and conducted by Cairn Consulting, 1,688 surveys were completed by a statistically balanced cross section of U.S. leisure travelers. The survey results have an associated margin of error of +/- 2.74 percentage points. Leisure travelers are defined as any U.S. residents who has taken some type of leisure trip in the past 12 months.