Crisis Communications Strategist Molly McPherson To Present At 2025 Leadership Conference

Join the RV Industry Association for two days of impactful networking, leadership development, and motivational speakers at the 2025 Leadership Conference. This event is scheduled for March 4-6, 2025 at the Sheraton Grand at Wild Horse Pass in Phoenix, AZ. Attendees will participate in enriching and thoughtful workshops and experience inspiring speakers such as Molly McPherson.

Molly is renowned for transforming chaos into control. By day, she is a leading crisis communication strategist while also moonlighting as TikTok's “PR Lady” to a half-million followers. 

Molly is best known for her incisive analysis of brand and celebrity actions and ability to foresee and manage public relations crises. Whether delving into innovation in crisis management or guiding teams through social media backlash, Molly’s expertise shines through, making her an indispensable asset to any organization facing a media storm.

During the Leadership Conference, the session with Molly will feature a sit down one-on-one with Monika Geraci, the RV Industry Association’s Director of PR & Communications. They will discuss the importance of brand reputation and how best to manage it during PR challenges. 

This will be followed by a 90-minute workshop where Molly will help the industry with proven strategies to manage online backlash. Attendees will discover how to spot escalating social media crises and tackle them head-on to safeguard their brand's reputation. They’ll walk away with insider tips and powerful insights to take control when everything feels out of control. 

From recognizing the early warning signs, to quickly sizing up the situation, deciding when to jump in the fray or hold back, and developing powerful responses that nail the perfect timing and platform, Molly is here to help take back the narrative, rebuild trust with transparency, and manage the media to boost your reputation.

With an APR certification and a rich career spanning various high-stakes clients, from corporate to celebrity, Molly has a proven track record of innovative crisis communication. From her pioneering digital media strategies at FEMA to creating early crisis communication web resources for cruise lines during significant events like the 9/11 attacks and the 2002 Norovirus outbreaks, her experience is vast and varied. Molly is the author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Her media commentary has been featured on major network programming such as The Today Show, Good Morning America, NBC News, CNN, NPR, MSNBC, and the CBC. She is also a recognized Adweek Creative Visionary Award winner and a Forbes.com contributor, sharing her leadership and crisis management insights.

Register for the Leadership Conference