Go RVing Brings Show Season to the Masses
Go RVing generated significant media buzz at the Florida RV SuperShow in Tampa last week with the goal of driving more consumers to shows across the country. The campaign secured national coverage on FOX News Channel's "Big Money" show, highlighting the excitement surrounding the RV industry and the upcoming RV show season.
In addition to the national spotlight, Go RVing facilitated local television segments in major markets across the country, including Denver, Raleigh, Boston, Atlanta, Indianapolis, Albany, and Youngstown. These segments focused on the more than 100 RV shows scheduled nationwide over the next three months, offering viewers tips and advice for attending their nearest event.
The media campaign aimed to inspire consumers to explore the possibilities of RV ownership and experience the RV lifestyle firsthand. By showcasing the diverse range of RVs and highlighting the joys of road travel, Go RVing encouraged viewers to visit an RV show in their area and discover the perfect vehicle for their next adventure.
"We are thrilled with the media coverage generated at the Florida RV SuperShow," said Go RVing Spokesperson Monika Geraci. "The enthusiasm for RVing is evident across the country, and we are committed to connecting consumers with the information and resources they need to make their RV dreams a reality."
Outside of the media brought to the snow by Go RVing, there was significant additional media coverage with interviews from Blue Compass CEO Jon Ferrando, THOR President & CEO Bob Martin, and Newmar President Casey Tubman.
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