Go RVing Completes Year-Long Project With Brody Leven And Adam Clark
Professional skier Brody Leven and photographer Adam Clark are back at it, using their unique brand of storytelling to highlight the RV lifestyle. Having previously worked with Go RVing on a variety of other projects, including the Faces of RVing and Unexpected series, they’ve teamed up with Go RVing once again to launch a new project aimed at highlighting diversity in the RV industry and outdoor community.
The culmination of a year spent traveling the country gathering content is 14 unique stories spanning 11 states across the country and featuring real-life RVers, who come from a variety of different communities and backgrounds. With such a diverse range of RVers, RV types, and outdoor activities, Brody and Adam captured the rich diversity that exists within the outdoor community.
They also documented the unifying traits that make RVing such a relatable and accessible activity for everyone. While characters featured in the series hail from different backgrounds and communities such as business owners, scientists, chefs, and artists, they all love to explore the outdoors, surfing, kayaking, hiking, rock climbing, and more. Across the 14 stories, 12 different RV Industry Association members were represented through product, as well as the full spectrum of RV types, ranging from travel trailers to motorhomes to teardrops.
“Our goal with this project was to share how open and welcoming the RV and outdoor community is and to highlight the range of people of differing ethnicities and backgrounds with amazing stories to share. While many of the experiences and RV uses are unique to the people profiled in our stories, the overarching theme of enjoying time together with those that you care about is a concept familiar to RVers everywhere,” said Sarah Neely, Senior Manager of Strategic Marketing & Data Analytics for Go RVing.
Check out Brody and Adam’s brand new 2022 Go RVing Anthem highlighting togetherness, using video and characters from the series:
Go RVing 2022 Anthem
The project also included four different pieces of b-roll from accumulated footage throughout the project, totaling more than five hours of video footage broken down into four categories of action, driving, lifestyle, and landscape. This broadcast quality footage is available for members in the Go RVing industry portal and can be used in marketing and advertising efforts.
Go RVing will use the abundance of footage in many future content creation efforts. “Brody and Adam helped us gather more b-roll footage and content then we have ever been able to provide to our members in the past,” explained Sarah. “The free images in the portal and amazing video content can be used in several ways and the footage is in a raw form to allow for maximum versatility of use for editors and marketing teams.” She adds that Go RVing and member companies will be able to use this new content on social media, and that members will be able to use it as part of broadcast or promotional videos that they want to create in-house.
Brody and Adam’s content is available on the Go RVing portal and the stories and activity videos can be viewed on Go RVing’s website as well as in the playlists below:
Amazing Characters and Experiences
Go RVing Activity Videos
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