Go RVing Continues To Keep It Real

Go RVing continues to see huge success with the new “Go on a Real Vacation” campaign. In just over a month since the re-launch, it has racked up more than 684 million impressions.

211 million of those impressions came from high profile broadcast sports placements including Monday Night Football: Kansas City Chiefs vs Baltimore Ravens and the MLB Wild Card Series.

Network and streaming audio combined equaled 157.7 million impressions and social channels such as Facebook, Instagram and Pinterest garnered more than 106 million. 

Digital banner ads account for 60 percent of traffic to the Go RVing website. Those ads are now pushing users to the all-new GoRVing.com, which just underwent a major facelift. 

“In the 4 months since Go RVing signed with our new agencies FCB and UM, together we launched a new campaign and have created more than 75 new pieces of campaign content, along with a Honeymoon Intervention,” says Courtney Bias, Director of Strategic Marketing and Communications, “it’s been an unprecedented undertaking during a pandemic and shows the undeniable power of teamwork, even in a remote environment.”

Planning for 2021 is underway and the Go RVing team is busy, meeting with high-profile media outlets via Zoom.