Go RVing Highlights RV Lifestyle To Consumers Through 2024 Experiential Events

As 2024 begins to draw to a close, Go RVing is looking back on another successful year of experiential events. 

These events are a core part of Go RVing's strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting. They provide consumers with real-world opportunities to engage firsthand with RVs and share their experiences with others, becoming more likely to make a purchase themselves. 

RV units are provided for the experiential events by Go RVing’s dealer and manufacturer partners. 

This year’s 12 events took place at a range of locations, including air shows, music festivals, golf championships, and more. In total, over 2 million people attended the various events and nearly 100,000 people stopped to tour the RVs. 

Consumers who tour RVs at these events are often exploring an RV for the first time or are interested in newer RV models. Throughout the tour, audiences learn about the various RV types and discover that RV travel is a lot more affordable and accessible than they had realized. Many individuals were significantly interested in the information, leading to almost 5,000 leads being collected.

“We enjoyed speaking with consumers at this year’s experiential events,” said Dana DelVecchio, Go RVing’s Senior Manager of Programs and Experiential Events. “We had countless interactions with interested individuals, telling them about the freedom and control that the RV lifestyle offers. We look forward to speaking with even more consumers next year.”