Go RVing Releases 2023 Annual Report

Go RVing has released its 2023 Annual Report, which gives an overview of last year’s initiatives and achievements. 2023 had its share of ups and downs but throughout, Go RVing continued to seek out audiences most open to our positive messages through our Go on a Real Vacation campaign that focuses on our two primary objectives; to recruit and retain RV buyers.

Nearly three decades since the program first began, Go RVing continues to be a marketing and consumer awareness thought-leader, introducing millions of Americans to the freedom and control of RV travel and building a desire for the adventures that await.

Go RVing’s accomplishments last year include…

• Partnering with Ipsos, the global leader in market research, Go RVing developed a comprehensive look at the buying process customers go through for their first-time and repeat RV purchases.
• Continuing its in-person experiential events as a way to expose diverse audiences to RVing and an active outdoor lifestyle.
• Securing great coverage by television media, fueled by National Go RVing Day and our Media Summit, as well as two live segments on Fox and Friends that were seen by over 1 million people
• Hitting the airwaves on local news stations across the country during Elkhart Open House with the message of affordability, new features, and a call to visit your local dealer.
• Focusing on aligning our marketing and public relations’ campaigns more closely with the efforts of our members.

"We invite our members to take advantage of getting to know our team and resources and how we can help one another – we’re in this together for the future of the industry,” says Go RVing Chief Marketing Officer, Karen Redfern.

View the 2023 Annual Report.