Go RVing’s “Don’t Go There” Campaign Wins Two MUSE Awards For Excellence In Travel Advertising

Go RVing is proud to announce that its interim spring 2025 “Don’t Go There” marketing campaign earned two top honors in the 2025 MUSE Creative Awards, an international competition that celebrates excellence in creative and design work across a wide range of industries. The campaign's comedic 30-second commercials, “Hotel Hassles” and “Airplane Problems,” won Platinum and Gold awards, respectively, in the Travel category.

“Hotel Hassles” received a Platinum award, the highest honor, recognizing the spot’s sharp humor and engaging narrative that underscores the unpredictability of hotel stays. “Airplane Problems” earned a Gold award for its playful take on the frustrations of commercial air travel. Both ads highlight the convenience, comfort, and freedom of RV travel as a compelling alternative to traditional vacation travel woes and are currently running on various national, regional, and local broadcast and digital channels.

“The awards reflect the power of creative storytelling and the resonance of our message with travelers looking for a less stressful way to get to and enjoy their destination. The ads, while light-hearted, are spot on. Most parents, including me, have shared the same travel woes,” shared Karen Redfern, Senior Vice President and Chief Marketing Officer of Go RVing. “We attribute the campaign’s entertaining delivery and fast-moving cinematography to Explore Commercial Productions and its talented executive producer Jeremy Pinckert who took our radio campaign from five years ago and brought it to life visually.”

The MUSE Creative Awards, established in 2015 by the International Awards Associate (IAA) as part of the MUSE Awards Program, celebrates and honors excellence and innovation in creative design, advertising, and digital media across the globe. Submissions are judged by a panel of internationally recognized creative professionals and for 2025, the competition received over 6,300 entries. These awards spotlight innovative storytelling, impactful visuals, and bold marketing strategies that resonate with audiences on a global scale.