Go RVing's Trends To Know: Anticipated High Growth In US Adventure Tourism Market

🚌 The big picture: Go RVing’s trends reports are the source for trends and insights impacting the RVing community.

• As 2024 kicks into high gear, Go RVing is looking at current consumer trends in the adventure tourism market.

🔢 Numbers to know: The US adventure tourism market reached $42.5 billion in 2021 with a projected 14.2% compound annual growth from 2022 to 2030. Despite tightening finances, 87% of US Gen Yers and Zers are willing to spend more on once-in-a-lifetime experiences.

• 👆 Luckily, the affordability of RV travel means that it’s still possible to save while traveling. A study conducted in 2023 by an outside, independent firm (and commissioned by Go RVing and the RV Industry Association) found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership.
• There are average cost savings of up to 60% for a four-person travel party, while a two-person travel party saves up to an average of 46%, depending on factors such as the type of RV and type of vacation.

❗ The bottom line: Despite cost-of-living pressures, a growing number of US consumers are pursuing immersive and adventurous travel, contributing to the upward trajectory of the US adventure tourism.

• RVs remain one of the most popular ways that Americans continue to travel and embrace the great outdoors. According to The Dyrt’s 2024 Camping Report, RVing remains the most popular type of camping.
• The portion of campers who list RVs as their primary camping type climbed 10.9% in 2023.