Go RVing's Trends To Know: Evolving Approaches To 2024 Resolutions

🚌 The big picture: Go RVing’s trends reports are the source for trends and insights impacting the RVing community.

• As 2024 kicks into high gear, Go RVing is looking at the evolving approach to new year’s resolutions.
• In particular, how consumers are balancing their desire for productivity with a growing focus on mental being in their new year goals.

💻 Getting a head start: Some consumers take a business-like approach to their personal goals by using professional language and creating strict timeframes, with TikTokkers advising viewers to make an official action plan months ahead of the new year.

• Similarly, using fiscal quarters, the content creator Carter Kale listed his goals in Q3 and US-based creator Amaya has shared her eight-week prep schedule to realize her 2024 aims.

💭 Another school of thought: There is also an ongoing shift to “soft” new year priorities. Some consumers are rejecting productivity and optimization as core values. Instead, people are choosing “soft” lifestyles that prioritize wellness and joy.

• According to Forbes, in the US, 36% of people with resolutions want to improve their mental health in the new year.

📈 Numbers to know: In the US, 80% of people who make new year’s resolutions are confident in their ability to reach their goals, but OSU found that only 9% actually do.

• 49% of Americans who make new year’s resolutions plan on using resources like apps as accountability tools.

🤷 Why it matters: This evolving dichotomy highlights how different consumers might approach RVing in the new year. While some might prefer to hit the road with a meticulous itinerary, others might approach their outdoor adventures with a more flexible mindset. Get to know your consumers and their approach to RVing to help them discover the kind of RV best suited to their lifestyle.