Go RVing’s Trends To Know: Rise Of User-Generated Content

📊 Trends and insights: Go RVing is committed to keeping you up-to-date on trends and insights that impact the RV industry.

• One recent trend is the rise of user-generated content.

🔢 Numbers to know: 92% of consumers trust word of mouth and user-generated content more than other forms of traditional brand advertising. Additionally, 85% of consumers find user-generated content more influential than brand photos or product videos. Influencer marketing spend is expected to reach $35 billion by the end of this year.

• A deeper dive: User-generated content is unique because of its humanized, authentic approach, which stand out in highly competitive markets.

✋ Examples, please: User-generated content includes customer reviews, case studies, social media posts, testimonials, podcasts, community forums, and more. (Note that it is important for brands to use best practices when this type of content, such as obtaining permission to do so).

• Google is also prioritizing user-generated content, updating its algorithm to promote Reddit in search results.

💻 Tell me more: With this in mind, Go RVing has been sharing user-generated content to highlight its media campaign. Most recently, Go RVing sponsored content from Olympians Shaun White and Shawn Johnson as they embrace the joys of RVing. (This, of course, also falls neatly in line with the 2024 Olympics!)

• Other examples of user-generated content include Go RVing’s website contributors, many of them with platforms of their own and all of whom spotlight the benefits of exploring the great outdoors.

🤔 Our thought bubble: Sharing more user-generated content is a good opportunity for more RV brands to inspire interest among consumers and potentially even reach new audiences. This creates opportunities for more individuals to build on— or discover!— an interest in RVing.