Go RVing's Trends To Know: Usage Of Short-Form Videos

💻 The bottom line: Short-form videos offer the highest return on investment and will see the most growth of any marketing content format in 2024.

• Short form videos (such as TikTok, Instagram Reels, and YouTube Shorts) are any video under 60 seconds. The optimal length is between 31 and 60 seconds.
• Note that this length may be different depending on the platform used.

💬 Tell me more: These succinct video snippets serve as powerful tools for disseminating brand messages, increasing brand visibility, and generating conversions. They are a popular way for audiences to quickly obtain information.

• An effective short-form video includes an attention grabber, a clear message, and a call to action.
• Additionally, these brief videos can be easily repurposed to focus on the latest trends and updates. This encourages brand relevancy and audience engagement.

🔢 Numbers to know: The average individual now spends more than an hour every week watching videos on social media platforms such as Facebook and YouTube. 

• This report from author Neal Schaffer found that 85% of marketers credit video as an effective way to get attention online. Additionally, customers retain 95% of information contained in videos.

🚍 Why it matters: The growth of short-form videos are excellent ways for manufacturers and dealers to create product-focused video content.

• Types of short-form videos that can be used to highlight products include user-generated content, product teasers, social media video ads, and brand challenges.
• Short-form videos are a fun, engaging way for the industry to connect with RVers by sharing products that will enhance consumers’ experiences on the road.