Media Summit Builds Buzz For RV Industry

Last week, journalists from a variety of outlets spent three days at the Sun Outdoors North Shore New Orleans RV Resort experiencing everything that RVing has to offer.

The primary goal of the event was to build relationships with key journalists who, through the Media Summit, now have the first-hand experience with RVing that makes them a great partner for future stories on the RV industry. The three-day, two-night event hosts journalists in rental RVs and includes education sessions (RV 101, emerging technologies, trends & data), outdoor recreation experiences, and ample networking opportunities for industry VIPs and event partners.

In addition to the relationship building, the Media Summit was also the backdrop for the live broadcast of Morning Rush, a Scripps program that is also syndicated to 61 television stations in 41 markets. Check out the clips that feature interviews with Sun Outdoors Senior Vice President of Marketing Nate Philippsen, Winnebago Industries Dealer Training Manager Duane Cyrus, and RV Industry Association Spokesperson Monika Geraci.

The event was possible thanks to industry partners including THOR Industries, Forest River, Inc., Winnebago Industries, Sun Outdoors, RVshare, Bent’s RV, Camco, Lippert, Dometic, City Bonfires, and the Tangipahoa Parish.

Reach out to the RV Industry Association’s Director of PR and Communications Monika Geraci at mgeraci@rvia.org if you or your company are interested in partnering on future media trips.