Report Suggests College Sports Fans Should Be Target Audience For Brands Focused On Higher-Income Consumers

According to LEARFIELD’s inaugural Intercollegiate Fan Report, college sports fans represent the largest fan base in the United States with more fans than any other professional league or franchise, including the National Football League, Major League Baseball, National Basketball Association, and National Hockey League. The only groups with bigger audiences are the NFL and MLB.

Importantly, according to the report, college sports fans are 1.6 times more likely to have incomes higher than $100,000 compared to the overall U.S. population. Of the 42% of college sports fans who are female, 31% of female “Known Fans” have incomes greater than $150,000. As a result, the report suggests “college sports fans should be a primary target audience for brands that focus on higher-income consumers in categories like luxury goods, the automotive industry and travel.”

The full Intercollegiate Fan Report can be downloaded directly from LEARFIELD here.

Go RVing has long recognized the value in targeting college sports fans, with a dedicated Tailgating page on the GoRVing.com website that highlights the real-life stories of RVers and the benefits of RV ownership when it comes to tailgating for the big games.

One RVer who enjoys using his vehicle to follow football is former NFL player Keith Sims, who played for 11 years. “I can watch the games and I can enjoy it. We tailgate in comfort,” he said. “We got TVs and we can watch the early games, or we don’t have to worry about traffic after because we’re watching the late games.” You can find what else he had to say about the RV tailgating experience below.