RV Aftermarket Taking Steps To Improve Member Value And RV Consumer Experience

The RV industry boasts a robust network of distributors, suppliers, manufacturers agents and other companies serving dealers and consumers in the RV aftermarket. RV Industry Association member companies engaged in this important segment of the industry work together to provide networking and educational opportunities as well as the sharing of best practices and winning business strategies.

While mostly known for the RV Aftermarket Conference, a 4-day event in August where suppliers and distributors meet in one-on-one "appointment sessions" to discuss current product lines and pitch new products, the aftermarket segment has been growing other areas to increase value for being a member of the RV Industry Association.

The main goal? Provide a forum to support a great consumer parts and accessories experience that benefits all RVers as well as supply chain members.

The group has developed four distinct pillars driving at that result.

Market Knowledge: A signature benefit of membership in the RV Industry Association is access to a huge repository of relevant market data and insights. In 2019, the RV Industry Association unveiled the first-ever Aftermarket Parts and Accessories Customer Survey to better understand RVers aftermarket parts & accessories purchasing experiences. To inform future direction of the segment, the group utilizes the collective market intimacy to interpret the data and uses webinars and events to openly discuss what the data means for members.

Connections: The aftermarket segment uses relevant events to better connect key trade groups in the supply chain. An events task force is focused on producing and managing the RV Aftermarket Conference, a wonderful forum for both small and large meetings, social contact and relationship building, while a content task force provides additional value for members through webinars, speakers, workshops and other interactions throughout the year.

Outreach: As the experts in RV parts and accessories, aftermarket members possess deep insight into specific categories of products and their application. A consumer outreach task force has begun to look at ways to serve the future of RVing by better understanding, connecting-with and serving the RV consumer. The task force is looking to Initiate outreach activity that pushes beyond traditional supply chain contact, through industry partnerships such as the Go RVing program, social media and other touchpoints.

Legacy: The RV aftermarket segment has rich legacy, based on a deep passion for the industry and the relationships that drive a healthy market. While the roots run deep in the group, the segment is looking to preserve the history through new blood. If interested, a monthly call, hosted by Chair John Tinghitella, is a great place to start.

Millions of new RVers have joined the lifestyle over the last few years. Through market information, industry and consumer connections and best-practices, the aftermarket segment of the RV Industry Association is focused on helping fulfill a positive consumer experience for all.