RV Manufacturers See Surging Demand As Stay-At-Home Orders Lift
RVs are becoming the go-to vacation for many Americans coming out of lockdown.
Dealers have been seeing a spike in purchases now that summer is coming and states are slowly starting to lift stay-at--home restrictions.
According to a study conducted by Kampgrounds of America (KOA), which runs a series of privately owned campgrounds, 34 percent of prospective US and Canada-based campers say that road trips will be the safest form of travel when stay-at-home orders have been lifted. This increasing interest in road trips may also lead to 46 million Americans will take an RV trip in the next year, according to the RV Industry Association.
The RV Industry Association also found that 20 percent of US residents surveyed have become more interested in RV travel than flying, tent camping, cruises, and rental stays rental amid coronavirus concerns. This jump in RV interest is already being reflected in the rental space.
A Thor Industries study recently found that 40 percent of people in its survey will use their RVs as often as usual, while 39 percent of people said they would be using their vehicles more often this year.
The study also found that 78 percent of potential RVers will purchase a build this year, while 18 percent of current RV owners will also be purchasing another build.
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Thor Industries also noticed that its dealers' web traffic had been spiking throughout the time of stay-at-home orders, which likely indicates that many people were researching and considering possible RV builds for the summer now that other travel options — such as flying or international travel — are no longer being considered, according to Martin.
Check out the full article from Business Insider here.
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