RV Ownership Evolves: Younger, More Diverse, and More Engaged

The Go RVing 2025 RV Owner Demographic Profile reveals a dynamic shift in the RV ownership landscape. The study, conducted by IPSOS, unveils a younger, more diverse, and increasingly engaged RV owner base.

Key Findings:

• A New Generation of RVers: The profile of RV owners is undergoing a transformation, with a notable increase in younger and more diverse owners compared to previous years. This trend is particularly evident among first-time owners and families with children under 18. The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46% of owners now falling within the 35-54 age range.
• Diverse Ownership: The RV community is becoming more inclusive, with a growing number of Hispanic-American, African-American, Asian-American, and LGBTQ+ owners, who now make up 30% of RV owners.
• Increased Usage: RV owners are spending more time on the road, with the median number of days used per year rising to 30, a 50% increase over usage in 2021.
• Strong Motivations: The top three motivators for purchasing an RV include spending time in nature (54%), simply unwinding and relaxing (52%), and visiting locations with natural beauty (49%). Interestingly, 49% of RVers also cite the ability to bring pets as a crucial factor in their decision.  
• Remote Work Ready: Younger buyers are increasingly attracted to RV ownership as a means to accommodate remote work and alternative lifestyles. 22% of RVers have indicated that someone in their home currently works remotely, and among those working remotely, 54% indicate that work has been done from an RV.
• Booming Intender Market: A staggering 16.9 million households express strong interest in RV ownership, indicating significant future growth.

“This report shows that there is no stereotypical RV owner, but rather that RVers span across many demographics with a common thread of valuing quality time outdoor with loved ones,” said Go RVing CMO Karen Redfern. “As the RV industry continues to evolve, it is well-positioned to capitalize on the growing interest in outdoor recreation, flexible work arrangements, and experiential travel. By embracing innovation, targeting new audiences, and providing exceptional customer experiences, the RV industry can drive sustained growth and solidify its place as a cornerstone of the American lifestyle.”

View the report