RV Women’s Alliance Launches ‘My Camping Dream’ Campaign

In a time of normalcy, campers across the country would be readying their RVs to head out to their favorite campgrounds, returning from spring break with the family or coming back from an extended stay in warmer climate following the winter season. But these aren’t normal times and most RVers are hunkering down at home, waiting for when it is safe to once again hit the open road. Waiting, and dreaming, of their next RV trip.

The RV Women’s Alliance has teamed up with RV companies from across the industry to provide a platform to share these camping dreams—and guides to help make these dreams a reality. The newly launched My Camping Dream campaign is simple: “campers” are able to share and post their wishful camping dream and “guides,” subject matter experts from across the industry, can then engage, provide insight and resources on how to turn their dreams into a reality.

“The RV Women’s Alliance is the only organization that brings together women and men from across the entire RV industry, with members from the manufacturer companies, supplier companies, aftermarket companies, dealerships, campgrounds, and even the RV consumers,” said RV Women’s Alliance President Susan Carpenter. “Representing such a diverse cross section of the RV industry makes us uniquely able to address something affecting us all—the desire to get back out camping.”

This is an opportunity not just to get campers dreaming about where and how they can go RVing as the country emerges from the COVID-19 crisis, it is an opportunity for companies across the RV industry to help people realize their dreams by pointing them in the right direction for the perfect campground, RV, or equipment.

"We believe that America needs a win,” said RV Women’s Alliance Executive Director Sandy Ellington. “We believe that the RV industry is exceptionally positioned to provide that win. All we have to do is cast the vision. It has been amazing the support and excitement we have seen from partners across the RV industry. We want to get back out there, and until we can do that safely, we have this small way to bring people together as they dream of better days."

This campaign came together quickly as the spark of an idea quickly gained steam—and support—in a matter of weeks. Companies from across the industry are not only lending their expertise as guides, but also showing their support of RV Women’s Alliance by sending the campaign to their customers. A team of advisors from across the industry provided support and guidance for the campaign including:

• Andy Robinowitz
  CEO, RVLife, RVTripWizard and CampgroundReviews.com
• Nicole Sult
  Sr. Director Customer Experience Architect, Lippert Components
• Leo Akin
  GM of Corporate PDI, Codes and Standards, Quality Assurance, & The Office Of Corporate Compliance, Forest River Inc.
• Marc and Julie Bennett
  Founders, RVLove.com
• Chris Cieto
  Publisher, RV Pro
• Bob Zagami
  President, New England RV Dealers Association

Interested in being a part of this campaign? Email RV Women’s Alliance President Susan Carpenter at scarpenter@rvwa.org.