Tomorrow's Car Dealership Might Look More Like The Apple Store
Gasoline-powered cars could soon start to disappear, but car dealers aren't going anywhere, in part because they're protected by strong franchise laws.
- Their business is changing fast, however, as car sales move online and electric vehicles get more popular.
Why it matters: Consumers have plenty of gripes about the car-buying process. But they still want to visit with knowledgeable specialists to learn about advanced technology and troubleshoot problems.
- First-time EV buyers have lots of questions about charging and more. Down the road, pre-owned EV buyers will need more hand-holding, too.
- Dealerships that adapt best will look something like the automotive version of Apple's Genius Bar, experts say.
Driving the news: Carmakers are delivering an ultimatum of sorts to their franchised dealers: Evolve and invest for the EV era, or say goodbye.
- Ford dealers, for example, have until the end of October to decide whether to invest up to $1.2 million on chargers and other EV-related services. (The automaker wants its dealer network to serve double duty as a public charging network.)
- Those who refuse won't be allowed to sell future Ford EVs, although they'll have a second chance to get on board in 2027.
- Other brands, including GM and Hyundai, are demanding similar changes.
- They all want to compete with disruptive EV makers like Tesla, which sells directly to consumers and handles maintenance through a network of mobile technicians and service centers.
The intrigue: Some experts say automakers are using the shift to EVs as a way to thin their dealer ranks.
Read the rest of the article on Axios here.
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