Go RVing Hits The College Hardwood

Jan 25, 2018 RV Industry Association Staff

On the heels of the new tailgating ad which kicked off during college football season, Go RVing is now ready for a forward press on the college hardcourt. In partnership with Learfield Sports, the Go RVing logo was featured on courtside signage for 10 clock minutes during the ESPN primetime college basketball game on Saturday, January 20 at 8:15 pm EST.

The game pit two SEC rivals against each other as the University of Florida Gators defeated the University of Kentucky Wildcats. Throughout the remainder of the basketball season, Go RVing will receive 5 mins of courtside signage during Wildcats home games. These games will boost Go RVing’s visibility – in the 2016/17 season, the Wildcats averaged 26 million viewers/televised homegame, the Lakers averaged 14 million.

Saturday’s game was a preview of a yearlong partnership with Learfield Sports including college basketball radio and TV coverage, NCAA’s Coaches vs Cancer Suits & Sneakers program, a country music national campus tour, college tailgating and more. Look for full partnership details soon.