Should We Take A Cue From The RV Industry?

To the delight of dealers everywhere, the pandemic unexpectedly boosted sales last year to levels not seen in more than a decade. But there’s growing speculation that the momentum may not continue through another prime selling season. In response, the RV Industry Association, a segment that also has seen robust Covid-related sales, is taking notable actions.

While the message that boating is the choice safe-family outdoor activity is still resonating, increasing concerns now range from dealer inventory levels and probable changes in consumer shopping trends, to supply-chain problems and renewed competition for discretionary recreational dollars. To maintain a “steady as you go” course may lead directly into a storm.

Many of the things RVIA is doing to head off a possible decline are worth reflection. For example, using its Go RVing consumer advertising mantle, the industry is addressing the need to do what’s necessary to keep newcomers from being drawn away from RVing. There’s little doubt that when competition for pastime pursuits resumes — from cruises to summer camp — other recreational activities will take a hit.

RVIA is supplying new RVers with the resources and information they need for successful outings. Using comprehensive articles and how-to videos on everything from how to select the right RV to setting up at a campground allows new RVers to be better informed. The expected result is more enjoyable experiences that should increase the likelihood they will remain RVers for the long haul, buying again and moving up.

Check out the full article from Trade Only Today here.