Submissions Open For 2022 RV Aftermarket Product Of The Year
Each year during the RV Aftermarket Conference, the Aftermarket Awards take place. One of the annual awards given out during the event recognizes the best of the best aftermarket product as the “Aftermarket Product of the Year.”
A panel of RV parts and accessories experts from leading RV dealerships and a select group of RV distributor judges evaluate all products submitted with the ultimate winner announced on Tuesday, August 9 during the 2022 RV Aftermarket Conference in San Antonio, Texas. Judges evaluate submitted products based on the following criteria:
- Innovation: The product was developed with new features the meet real and present unmet market demands with RV consumers, in a way other products have not done previously or addressed unmet market demand in a way that is unique and distinct with significant, measurable value.
- Attraction: The product has desirable features or qualities which invoke a high level of consumer interest and/or solves a significant problem or a need that drives retail sales.
- Endurance: The product's material components, design, and construction/assembly have easily recognizable qualities that create product life-cycle longevity.
- Value: The product's usage and high-impact results inspire repetitive purchases by the consumer over time and/or inspire consumers to recommend the product as a leading solution for the purpose the product was created, in a way that separates the product from other solutions.
- Visibility: The product includes the ability for consumers to easily discover, identify and engage with the product. It is attractively packaged to enhance RV retailer's ability to increase inventory turns through merchandising and marketing.
- Usability: Consumer's overall experience using the product is enhanced with instructions and/or other (digital or printed) applications that are conveyed in a simple/concise way. The product is easy to use and RV consumers are highly satisfied with the product's performance.
All RV Industry Association aftermarket supplier members are encouraged to submit any new product that was introduced to the RV aftermarket any time after the last conference was held in Atlanta, Georgia. Submissions are FREE and close on June 24.
Click Here to Submit a Product
We look forward to seeing the entire Aftermarket this coming August 8-11 in San Antonio, Texas!
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