Webinar: Understanding A Growing Demographic To Increase Unity in the RV Community With Black Folks Camp Too Founder Earl B. Hunter Jr.

Over the last ten years, RV owners have become younger and more diverse bringing opportunities for more meaningful engagement and inclusion in the RV lifestyle. Join industry veteran and founder of Black Folks Camp Too, Earl B. Hunter, Jr as he discusses their Unity Blaze message, which means "Treat Everyone, Everywhere, Equally," while encouraging more Black folks to explore and enjoy the great outdoors with any and everyone. During a webinar on Wednesday, March 16, Earl will discuss how his company is using education as a sincere, meaningful, measurable, and sustainable solutions to bring communities together while removing barriers of RV ownership.

Understanding A Growing Demographic To Increase Unity In The RV Community!
Date: Wednesday, March 16
Time: 11:00am Eastern

Register Here

The webinar will also cover the Black Folks Camp Too and Go RVing education series that explains how to market to and reach Black consumers. Earl has been a vocal advocate for RVing and for increasing the awareness and accessibility of RVing for the Black community and beyond. The three-part educational series includes videos on the reasons why many Black folks aren’t participating in outdoor activities, knowledge gaps that exist within the Black community, and how to reach Black audiences and invite them to be part of the RVing community.

Each lesson has an accompanying quiz to test your knowledge. Earl’s conversational approach is friendly, accessible, and contains actionable advice that can be easily implemented to help educate and invite Black consumers to go RVing. The videos and quizzes take less than an hour to complete and are now available under the “Member Education” tab in the Go RVing Industry Portal. Access to the portal is free for all members of the RV Industry Association and members of the RV Dealers Association Go RVing tie in program.

After watching the videos and passing the quiz, participants will be eligible to purchase an annual Black Folks Camp Too Unity Blaze membership package, which includes Unity Blaze membership door decals, stickers, patches, pull-up banners and flags for their dealership. In addition, members will be listed on Black Folks Camp Too’s Certified Unity Blaze Partners page and be granted approval to use the Unity Blaze symbol and messaging in marketing campaigns.

Earl B. Hunter, Jr is an experienced business leader across multiple industries. He has been widely recognized for his ebullient personality, hard work ethic, and non-traditional approach to building relationships and closing deals. Mr. Hunter is driven by success and he always plays to win at whatever challenge is presented to him. He is the Founder and President of Black Folks Camp Too — a marketing-driven business whose mission is to increase diversity in the outdoor industry and lifestyle by making it easier, more interesting, and more fun for Black Folks to camp with any and everyone.

Mark your calendars and register today to attend the webinar to learn more about marketing to this important demographic and how Go RVing’s new partnership will help!