Senior Manager, Public Relations

Do you have a passion for the open road and a knack for storytelling? Are you a PR pro who thrives on building relationships and shaping public perception? If so, then buckle up and get ready for an exciting ride with the RV Industry Association!

About the Adventure:

As our Senior Manager of Public Relations, you'll be the driving force behind our strategic communication efforts for the industry as well as for consumers through the Go RVing program. Working with the Senior Director of PR & Communication, you'll craft compelling narratives that capture the freedom and adventure of the RV lifestyle, and steer media coverage to showcase the positive impact of the RV industry.

Key Responsibilities

  • Strategic Planning: Develop and implement dynamic PR strategies and high-impact media campaigns that align with the Association's goals. Collaborate with our PR Committee and industry experts to navigate the ever-changing media landscape and identify new opportunities to amplify our message.
  • Media Relations: Build strong connections with journalists, influencers, and key media outlets to secure positive coverage for the RV industry. You'll shape the understanding and popularity of the industry, pitching exciting stories and managing media inquiries with finesse.
  • Industry Engagement: Forge strong partnerships with RV manufacturers, dealers, campgrounds, and other stakeholders to create collaborative PR initiatives that drive industry growth.
  • Crisis Communications: Be the steady hand at the wheel when unexpected challenges arise. Develop and execute crisis communication plans to safeguard the industry's reputation.
     

Qualifications

  • Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
  • Perspective: A strategic mindset and ability to navigate the evolving earned media landscape while offering fresh perspectives on public relations opportunities is a must.
  • Experience: 7-10 years of experience in public relations, with a proven track record of success in media relations and strategic communications.
  • Skills: Exceptional written and verbal communication skills, a strategic mindset, and a passion for building relationships. A love for the outdoors and the RV lifestyle is a big plus!
     

Additional Information

  • The RV Industry Association offers a flexible work environment that allows for remote work while also offering office space in Herndon, Virginia. 
  • This position may require occasional travel to industry events and media opportunities.
  • Flexibility is essential, including availability for extended hours, such as early mornings or late evenings, to support events or manage crisis communications as needed.
  • Preferred candidates will reside in the DC/Northern Virginia area, but we are looking for the right candidate and will consider fully remote candidates.

Apply

If you possess the qualifications and experience outlined above, we encourage you to apply for this exciting opportunity to make a significant impact at the RV Industry Association. Please submit your resume and a cover letter detailing your relevant experience and qualifications to Alice Wang, Vice President, Human Resources at awang@rvia.org.

Equal Opportunity Employer

RV Industry Association is an equal opportunity employer and welcome applications from all qualified individuals regardless of race, color, religion, sex, national origin, age, disability, or veteran status.